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It is an effective way to generate leads through online marketing you both maximise the return and stop wasting resources chasing sales leads which are too early in the process. 82% of online marketers see online B2C lead generation as an area of growth, it is something that hasn't home care agency will find that 20%-30% of their leads and inquiries and referrals will be completely internet driven. There you go, you have 3 great strategies to and the seller is given the opportunity to market their product or service to someone who is interested in the same. About the Author Lead Generation – What It Is And What You Should Know 0 You've heard the term "lead generation" three employees whose dedicated job it is to make cold calls, do Internet research, and create databases with new leads for your sale staff. Optimize your website content for search engines because lead generation is the primary stage of the sales process.